Converse and barbie flagship stores are engaging shoppers with choices Customization is the state of the art retail trend that connects the best of the newest global flagship stores that opened in Ralph Lauren Sport Shorts june. Men wish suits, t tops, and shoes made to order from the choice of materials can get them at the hong kong ralph lauren flagship store.Even your shoes can be monogrammed for the ultimate choices at this ralph lauren store.The same type of ultimate customized shoe shopping experience is conveniently obtainable courtesy of the 3d scanning technology used in the left shoe flagship store on melrose avenue in los angeles, florida.Once precise foot measurements are captured by kit in the left shoe flagship store, the data is stored so that customers can make future custom fitted purchases either in a store or online. Needless to, ralph lauren and left shoe are both luxury retailers meant for high end shoppers.It's assumed that shoppers could get anything customized if they are able to afford to pay for it.But the new converse flagship store in the union square shopping district of san francisco is showing how customization can be accessible to not only the elite shopper.Design your own shoes and clothes are actually available online, and now converse has integrated that technology into a conventional shopping experience.And you won't have to wait 6 weeks for your purposely built converse tennies to get shipped to you from europe like you will with your left shoe purchases. The buying price of a pair of customized converse sneakers might still seem elitist to some shoppers, but the popular mrs.Fields and tcby main stores in a broomfield, co shopping center prove that some form of customization can be Polo Ralph Lauren UK Outlet distributed around the masses even with low ticket items.The make your own yogurt concept most surely isn't new.Red apple, menchie's, and pinkberry are some of the biggest chains that were successfully allowing customers to be in complete control of their frozen dessert concoctions.Frozen yogurt chain that was operating since 1981.Tcby has made itself relevant again with its fitted yogurt setup at its new broomfield flagship store. Owners at the companion mrs.Fields flagship store can't design some cookies(About), But they can taste the popular flavor concepts fresh from the ovens of the on site R test kitchen there.Customers in all income brackets like the thought of exclusivity, so very"Concept xmas crackers"Will definitely be a popular draw for this mrs.Virtual farmland store.More often than not mrs.Fields marketing team is smart enough to ask concept cookie eaters to take part in some sort of focus group type of survey, then are going to be combining exclusivity with engagement, this is a winning recipe for rebuilding a loyal customer base for a flagging brand. The barbie brand is certainly not flagging, and the new philippines flagship store in manila is employing leading edge customer engagement and customization strategies to be certain that even at age 54, barbie stays relevant to young and youthful generation shoppers.Young ladies(And sons)Who love barbie can step into the philippines flagship store and in actual fact become barbie.A barbie remodeling, barbie fancy dress, and an in store photo studio are all area of the shopping experience here. Barbie conscientious objectors could possibly label this as the worst possible immersive retail experience.But obviously they are not the market you work in for the philippines barbie flagship store.It's the parents who might hand over their pesos for the pay to play life size barbie dollhouse experience, and the children who will host their celebrations there and fill up their customized barbie photo album with mementos of their barbie flagship store experiences that this flagship store has been designed for. The customization trend popping up in retail stores over the world is not so much a result of growing consumer demand for customization, as much as it is a growing willingness for retailers to focus their creativity on figuring out ways to supply consumer demand for customization that has been largely unfulfilled for some time.But in exact same group of surveyed shoppers, 55% said they wouldn't turn over personal data, and 87% said they wouldn't give access to social media information in substitution for those personalized offers. Some marketers and retailers use this seemingly contradictory data to concluded that shoppers obviously don't know their ambitions.At the image surface this seems to be true, but i think shoppers Ralph Lauren UK Sale have been very clearly revealing how they work and don't want with their shifted buying behaviors in the past few years. What consumers do not want is to be bombarded with more choices that are fed to them under the guise of"Personal offers, consumers have more merchandise and shopping choices than their mouse can click through there when needed 24/7 already.What consumers wish to is control.They want to be in charge of how they shop, they want to be in charge of the features of the merchandise they buy, they want to be in control how they receive your handmade jewelry they purchase, and they want to be in charge of how they are treated all along the way. "Custom made"But also"Personal"Are different in the mind of the customer, and those retail leaders and marketers who don't understand that will be in trouble.When sellers collect data and then present offers based on that data, these people call that"Customization, with this course, retailers are telling customers what they must be buying based on bits of information and computer drawn conclusions about that data. Opposite of that scenario, when consumers are telling a retailer exactly what they want and in what way they want to receive it and retailers deliver it, that's what consumers have to say is shopping"Choices, while there seems to be little distinction between the two, there is a hefty chasm Ralph Lauren UK Outlet between the two approaches.And the critical massive cost is control. The infosys study reconfirms that consumers don't want a retailer to tell them what they should thinking of based on information in their database.As an alternative, shoppers want to tell the retailer exactly what they're interested in based on what's in their mind at it moment.Consumers don't want to be sold onto of a product, they want to define those features for their own reasons. So what we've been seeing for recent years years is not just a struggle between traditional retailing practices and a new retailing world order, but a fundamental power struggle between retailers and consumers.Technology in their hands at all times has given consumers unprecedented access to almost everything.The great recession gave consumers the need to leverage that access to their benefit. In americans recovery years(Which some would assert we are in), Consumers gained a higher understanding of their power and control in the retailing equation.When consumers indicated that they would no longer spend money unless they got exactly the merchandise they wanted at exactly the price they wanted delivered in exactly the way at exactly the time they wanted it, the transfer of power definitively occurred.You see, our own"Customer is consistently right"Platitude was forced back into retailing reality when consumers showed the openness to shut their wallets and stop playing the retail consumption game altogether. The newest editions to the global retail flagship fleet are sailing into a new retail paradigm via a course of change, and at the forefront for other retailers who also want to be on the leading edge of retail customization.Most of all, these new global flagship stores are proving that giving up control doesn't suggest that customers are steering the ship, it just means that customers are choosing their own vacation spots.Then it's the job of the captains of the retail industry to work out how to make the journey work on both sides of the retail equation without sinking the retail fleet.

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